What is an Audiologist?

An audiologist is a licensed healthcare professional who diagnoses, evaluates and treats various hearing disorders. Education requirements may vary from state to state. In Michigan licensed audiologists must have completed a Doctoral degree in audiology. This consists of medical studies in basic communication processes and professional and scientific areas of hearing and hearing loss. Licensed audiologists must complete four years of post-graduate courses including a nine-month externship and pass a written state-approved licensing exam.


​At the Hearing Institute of Western Michigan, we offer the following services: 

Comprehensive hearing test: Testing to determine severity and type of hearing loss.

Hearing aid evaluations: Discussion of various types of digital technology and appropriate fitting based on the hearing test.

Electrophysiology testing

Electronystagmography (ENG): Evaluation of the balance portion of the inner ear, typically recommended when a patient has a history of dizziness, vertigo, or balance issues.

Auditory Brainstem Response (ABR) testing: Evaluation of the 8th nerve or hearing nerve, typically recommended when a patient has a history of tinnitus or asymmetrical hearing loss.

Hearing Loss Facts

Hearing loss is second only to arthritis as the most common complaint of aging adults. Only about 10% of hearing losses are helped by surgery or other medical treatment.


90% of hearing losses can be treated with amplification devices. Only 16% of physicians routinely screen for hearing loss.

Noise above 80-90 decibels on average over an eight-hour workday is considered hazardous.

Firearms, music, airplanes, lawnmowers, power tools, etc., are louder than 80 decibels and potentially hazardous to hearing with prolonged exposure.

A live rock concert produces sounds from 110 to 120 decibels. This is high enough to cause permanent damage to hearing over a 2-3 hour period.


28 million Americans are hearing impaired.


There are more baby boomers aged 45-64 with a hearing loss (10 million) than there are people over the age of 65 with a hearing loss (9 million).

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Brenda Beckrow-McCann Doctor of Audiology at the Hearing Institute of Western Michigan

Brenda Beckrow-McCann, Au.D., CCC-A

Doctor of Audiology at the Hearing Institute of Western Michigan


Dr. Beckrow-McCann has a Certificate of Clinical Competence in Audiology (CCC-A) and is a licensed Audiologist and Hearing Aid Dealer for the state of Michigan. She  earned her degree in Communication Disorders and graduated cum laude from Central Michigan University before going on to her doctorate in Audiology, also from Central Michigan University.


​Dr. Beckrow-McCann is a member of the American Speech Language and Hearing Association (ASHA), a member of the American Academy of Audiology (AAA), a member of the Michigan Academy of Audiology (MAA), and a member of the Central Michigan University Alumni Association.

Do You Have Hearing Loss?
Do you hear people speaking but have to strain to understand their words?

Do you frequently ask people to repeat what they said?

Do you frequently complain that people mumble?

Do you prefer the TV or radio a little louder than others in the room?

Do you need to ask others about details of a meeting you've just attended?

Do you need to look at people when they speak to make it easier it to understand them?

If you have answered YES to one or more of these questions, it's time to schedule a hearing test with the audiologist at the Hearing Institute of Western Michigan. A hearing test allows the audiologist to determine the type and degree of hearing loss, as well as speech understanding abilities. Hearing loss commonly occurs to most people as they age.

Hearing loss can be due to the aging process, exposure to loud noise, certain medications, infections, head or ear trauma, congenital (birth or prenatal) or hereditary factors, diseases, as well as a number of other causes.

Does A Loved One Have Hearing Loss?

Signs a loved one has hearing loss:
Does he/she have trouble understanding speech that originates from far away such as the distance in church or in an auditorium?
Does he/she have trouble hearing the doorbell or telephone ring?
Does he/she struggle more in a group of people or with the presence of background noise?
Does he/she avoid social gatherings where he/she might feel embarrassed about misunderstanding others or where there is background noise?
Does he/she ask you to repeat yourself more often than previously?
Does he/she need the TV or radio louder than you think necessary?

Does he/she turn his/her head to try and hear better?

If you have answered YES to one or more of these questions you should encourage your loved one to see our audiologist at the Hearing Institute of Western Michigan.

For more information about Hearing Aids:

Welcome to the

Hearing Institute of Western Michigan

Mission Statement Our mission is to provide the best and most up-to-date audiological and hearing aid services to our patients. We give caring and honest service, as if each patient is our own loved one. We hope that our services and products will exceed your expectations.

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